Now live in 53 markets across 21 states
Reach new merchants before your competitors call
A business needs a way to take payments the day it opens. Merchant Signal watches public records and hands you the new and about-to-open businesses in the ZIPs you work — scored, explained, and ready to call.
Your free account unlocks one full ZIP in your area, with a callable business phone number on every lead in our verified markets.
This is your list
The newest merchants in your area, sorted best-first
Real rows from across our live markets — business, why it's worth a call right now, a score, and the phone number to dial.
Scroll sideways to see the score and phone columns →
| Business | Location | Vertical | New | Score | Why now | Phone |
|---|---|---|---|---|---|---|
| New nail salon | Queens, NY | Personal care | 4 days | A | New license; personal care; brick-and-mortar (card-present) | (718) •••-•••• |
| Taqueria (opening soon) | Orlando, FL | Restaurant | Opening ~3 wks | A | Food-service license filed; opening soon | (407) •••-•••• |
| Coffee bar | Seattle, WA | Restaurant | 6 days | A | New license; food service; card-present | (206) •••-•••• |
| Auto detailer | Mesa, AZ | Automotive | 9 days | B | New LLC; automotive; card-present | (480) •••-•••• |
| Boutique fitness studio | Fort Lauderdale, FL | Health & fitness | Opening ~2 wks | A | New license; opening this month | (954) •••-•••• |
| Corner grocery | New Orleans, LA | Retail | 8 days | B | New license; retail; card-present | (504) •••-•••• |
Leads in our 11 verified markets come with the business phone number from the public filing. In the other 42 you get the fresh public records and add your own contact. We do not scrub against the Do-Not-Call registry, so run your own check before dialing.
How it works
From a public filing to a phone call
No credit-bureau data, no recycled lists. Just the newest businesses in your area, scored and ready.
We watch the records
Every week we pull new business licenses and state registration filings across your coverage area — the moment a business shows up in the public record.
We score every one
Each business is ranked by how new it is, whether its vertical fits what you sell, and a free check of whether it already accepts cards.
You get the callable list
The best-scored new merchants land on your list first — with a plain-English why-now and, in verified markets, the phone number to call.
Built from public records
New business licenses
A freshly filed license means a business that needs a payment account now.
State registration filings
New LLC and business registrations flag merchants the week they form.
Processor-switch signals
A free technographic check shows who already takes cards and who is wide open.
You own your outreach — we point you at who's ready; you follow TCPA, CAN-SPAM, and do-not-call rules on your calls and messages.
Why reps use it
Get there first, and know who to call
Caught early
We surface businesses the week they show up in public records — before the recycled lists everyone else is working.
Scored and explained
Every lead carries a score band and a plain-English why-now, so you work the best ones first instead of dialing blind.
Built for processors
Filter to the verticals you sell and get the contact info to make the call. You close; we point you at who's ready.
Simple pricing
Pay for the territory you work
Start free with one ZIP. Add the ZIPs you actually work as you grow — or lock a ZIP so no other rep can touch it.
Pick one ZIP in your area and see every new-business lead in it — no card. Phone numbers included where the ZIP is verified.
Claim a few ZIPs or a whole side of town. Every new merchant in them lands on your list first, scored and ready to call.
Go exclusive on a ZIP and its leads are hidden from everyone but you, for as long as your plan is active.
Is your territory covered?
Questions, answered
Where does the data come from?+
Public records: new business license and registration filings from city, county, and state open-data portals — including statewide Secretary of State and Comptroller registries — plus a free technographic check of whether a business already accepts cards. We refresh weekly so the list stays current. No credit-bureau data, ever. When a prospect asks how you found them, you can say you saw their new-business filing in the public record, usually the Secretary of State.
How fresh are the leads?+
Every lead is either about to open or opened within the last few months, inside the new-account window. The list is refreshed weekly from the latest public filings, so you are not working a stale list.
How much does Merchant Signal cost?+
Start free with one full ZIP, no card. After that you pay for the ZIPs you work: Local is $49/mo for a few ZIPs, Territory is $129/mo for up to ten, and Exclusive is $99/mo to lock a single ZIP to you alone. Every plan surfaces the best-scored new merchants first, with a phone number on the leads in our verified markets. The pricing page has the full ladder.
Does Merchant Signal include phone numbers?+
In our verified markets, yes. Every lead ships with the business phone number as it appears on the public filing. In records-only markets you get the fresh public-records lead (business name, address, vertical, SIC code, why-now) and append phone and email with your own enrichment account. The pricing page lists which markets are verified and which are records-only.
Which enrichment tools work with this?+
Bring whichever one you already use. Apollo, Clay, and Hunter are the usual picks for business contacts and email, and DataZapp is worth a look if you want phone and owner data appended off a name and address, including a line-type and Do-Not-Call check. We are not affiliated with any of them, we take no cut, and we do not resell their data. You keep your own account and your own credits, which is cheaper than paying us to mark up contact data you can source yourself. Whatever you use, the compliance side stays yours: scrub for Do-Not-Call and TCPA before you dial, and be aware that an appended personal cell is a different animal from a business number off a public filing.
Do you scrub numbers against the Do-Not-Call registry?+
No. We give you the business phone number from the public filing and nothing more, so treat every list as unscrubbed. Do-Not-Call and TCPA compliance is yours to run before you dial, using whatever scrubbing service you already use. We would rather say that plainly than let you assume a check happened that did not.
How many leads do I get?+
Start free and one full ZIP is yours. On the ZIP ladder you unlock the best-scored new businesses in the ZIPs you work — up to about 60 a month on Local and up to 200 on Territory, always the highest-scoring first. Go Exclusive to lock a ZIP to just you.
Does each lead include an industry code?+
Wherever the source provides it, every lead is tagged with an SIC industry code (and the underlying NAICS). That lets you filter to exactly the verticals you sell, and it speaks the same industry language insurers and financial partners already use. Some statewide registration feeds list only the business name and address, so those leads may not carry a code.
Can I use a market that has no phone numbers?+
Yes. Our verified markets ship with a phone number on every lead. The rest are enrich-yourself: we surface the fresh, scored new-business records from public filings (business name, address, vertical, SIC code, why-now), and you append phone and email with your own Apollo, Clay, Hunter, or DataZapp account. That gives you nationwide reach without paying us for contact data you can source on your own credits. The pricing page lists every current verified and enrich market.
What does the free account include?+
A free account unlocks one full ZIP with everything a paid plan shows for that ZIP: business names, scores, and a plain-English why-now, with a phone number on every lead if your ZIP is in one of our verified phone markets, or the fresh public records to enrich yourself if it is an enrich market. No card required. It is the complete experience on a smaller footprint, so you can judge the data quality before you ever pay.
What is in a lead?+
Business name and city, its vertical and SIC industry code, how new it is, a score band, a plain-English why-now, and, in verified markets, the business phone number from the filing. In enrich-yourself markets, a contactability flag tells you to append the phone and email. Paid plans add CSV export and unlock more of the ZIPs you work.
Which areas are covered?+
Coverage spans dozens of markets across many states, live now and growing every week, in two tiers. Verified markets ship a phone number on every lead. Enrich-yourself markets (public records, you add contact) give you the fresh, scored new-business records to append your own phone and email. Each market is named for the jurisdiction whose filings it actually carries, so a market called Mesa is Mesa's business licenses and not the wider metro. The pricing page lists every current market in each tier, so it always reflects exactly what's live. Don't see your market yet? Start with a live one or ask us about your area.
What if a lead's phone or address is wrong?+
We build every lead from public records and refresh weekly, so accuracy is high, but no list is perfect. Spot a wrong number or a bad address? Flag it and we credit it back. You are never charged for a lead we got wrong.
Do I get the ZIP code exclusively?+
Yes, with the Exclusive ZIP plan. For $99/mo per ZIP you lock a ZIP code to just you — while you hold it, no other rep can subscribe to that ZIP or see its leads. Our shared plans — Free, Local, and Territory — let more than one rep work the same area, the same as most lead sources. Want a ZIP to yourself? Choose Exclusive on the pricing page.
Is it compliant to use?+
Every lead is built from public records. You own your outreach, including Do-Not-Call and TCPA scrubbing, which we do not do for you. Check your list before you call or message.
Can I export the list?+
Yes. CSV export is included on every paid plan and contains the same leads you can see, up to your plan's monthly cap. API access is on the roadmap for the Agency tier.
Live now in 53 markets across 21 states
Fresh, scored new merchants in your territory — ready to call.
Start free, unlock one full ZIP in your area, and upgrade when you're ready. Phone numbers included in every verified market.
Plans from $49/mo. Your free account unlocks one full ZIP, no card.